2016 Year in Review
In 2016 I threw in the towel on a startup and transitioned into a new career as a designer. But before any of that happened, I had to dig myself out of a rut. Toward the end of 2015, I felt stuck and in need of a big change. So I...
Pray for us
I've been running a lot lately. I do two laps over the Williamsburg Bridge and back in about 40 minutes. That means I'm running twice the distance I used to run, and I'm running faster too.
If it's broken, fix it
Yesterday, 84 people were killed in Nice. This keeps happening. And it's happening with more frequency and more severity. When will it stop? What do we do?
In the first month
Our hunch was that we needed to re-invent the purchase funnel for the social web, but what exactly does that look like? In what ways is the current purchase funnel broken? And why and how do we think our approach is better than what's out there?
Why people love to read about work
In the first month, we built out our investor deck and started shopping it around Silicon Valley. In between the time spent on those early investor meetings, I...
Last month I read Stephen King's On Writing. In the book he says, "People love to read [stories] about work. God knows why, but they do." I don't know why either, but here are some of my theories:
It started with a phone call
— from a conversation with my former landlord
This is an experiment
I was at my office in Vancouver on a summer afternoon when I took a call that led me to leave my job for a startup.
Follow the light
Before talking about what I do, what I've done, and what I'm going to do, I want to put a disclaimer out there first.
I walked back from the gym through Soho, the Bowery and the East Village. The light hitting the streets was beautiful, so I followed it. [Photos]
What I've learned, though, is that New York becomes a trap when you let it be about ego. I met a friend in Sao Paulo who likes to say that New York is a city for cupcake lovers. Cute people wearing cute clothes eating cute food in cute places. And what could be cuter than a tiny cupcake? I understand his point and I can empathize with his disgust.
In the early days, we joked that our living situation was like the TV show, New Girl — and it kind of was like a sitcom. We were four close friends living in a small, three-bedroom apartment. Two of us were business partners, starting a startup from the kitchen table, and the other two were recently engaged. It was a beautiful time in life — at least it was for me.
In the last 18 days my environment has changed wildly — from Rio de Janeiro, to my hometown in Canada, and back to NYC. Every place represents a different life and, by extension, a different me.
I arrived that evening in Sunnyvale to a two-bedroom apartment filled with five other people. There wasn't any real furniture in the apartment, just a plastic folding table, some black wooden chairs, and an air mattress for each of us. The contrast between my design-y, hipster-y agency life was stark. It really felt like I had entered a scene from the movie, The Social Network.